TikTok Marketing Is Both Easier And Harder Than You Think.
TikTok Marketing is Both Easier and Harder than you Think
Gen-Z lives in an incredibly fast-paced world. We are always growing, changing, and adapting our perspectives, and it’s hard for adults to keep up. One of the new phenomenons among teens is TikTok, an app that has skyrocketed in popularity in recent years. Its short-form content accommodates teens’ short attention spans, while providing a space for a higher quality of social interaction than what apps like Instagram or Snapchat provide.
Understanding TikTok is central to understanding teens, and thus marketing to them. Even more so than other social media platforms, TikTok is a phenomenal way to bring attention to your brand; however, it is not always the attention you want. Teens are exceptionally clever when it comes to finding ways to undermine brands they dislike. One recent example is the phenomena of “one-star” campaigns on the App Store. The last thing you want is for your company’s TikTok account to go viral for the wrong reasons—ruining your reputation among teens.
So how do you successfully develop your brand on TikTok? Reaching teens can be quite challenging, but here are three simple concepts to keep in mind.
Be Your Audience
The best way to reach teens is through teens, meaning to be on TikTok, you need to hire a young social media team. Young people running your TikTok will not only help it feel more authentic and relatable, but also help it stay relevant.
The best TikTok accounts post content consistently, always staying involved in the latest trends; however, because TikTok is such a fast-moving platform, where trends come and go in the blink of an eye, only those who are actively on it are able to keep up. This means young people.
One of the most complicated aspects of TikTok is understanding how and why certain videos go viral. At the heart of any viral video is a shared social experience. People don’t come to TikTok for advertising, they come for entertainment. So if your ultimate goal is to promote your brand, you have to do it in a new way.
Chipotle is one of the best examples of successful brand advertising on TikTok, and this is because they understand the importance of sharing on the platform. They post food hacks and food challenges, specifically incorporating items on their menu, knowing teens will want to partake in these with their friends. As a result, teens are more likely to interact with their content—commenting, sharing, and even duetting their videos—causing their account to grow and grow.
Be One Step Ahead
Teens are often distrustful of a corporate presence on their favorite platform, meaning especially for companies, TikTok can be an unforgiving platform. If you post something that teens think is stupid, it can spread very, very fast. This is why you want to be able to anticipate how teens will react to your content, before you post it.
All in all, understanding these three strategies is key to creating a successful TikTok account for your company. However, because teens and their interests are always evolving, you are sure to encounter many challenges along the way. From brainstorming video ideas to providing preliminary feedback, TeenView is here to help! Reach out to us for more info.